WWD asked several prominent American designers their thoughts on the upcoming Spring 2010 runway and buying season and here are their reactions:
“It’s a heightened state of emotion. It’s a very challenging, exciting time, and you need all your wits behind you. It’s not the ‘same-old.’ It’s a complete wake-up call. It’s time to test all your assets.” - Donna Karan
It’s a “moment in time when you have to enjoy what you are doing to the fullest. I haven’t let the economic climate affect the process or the pleasure of the creative process.” - Narciso Rodriguez
“I feel the economy has bottomed out in a way. The freak-out has happened, and while things are not back to what they used to be, perhaps they were inflated in a way. Perhaps this is a correction of sorts.” - Lazaro Hernandez (Proenza Schouler)
“Last fall, people still didn’t know where things were going, and after the shows, everything collapsed. I am optimistic because there is such a feeling of change in the air, from the new administration and the progress that has been happening, and the feeling that we are slowly coming out of the recession — one that could have been worse.” - Derek Lam
“You can’t disassociate yourself from the economic or social climate of the time. That is part of the vernacular that you are working with. I always said that it’s the reason why Laura and I wanted to design clothes. We are independent designers so it’s always a struggle. But because you are compelled to make things, you just move forward. This season is no different.” - Kate Mulleavy (Rodarte)
“People are buying, but they are still careful and cautious, and they are not buying things they already have. If I am doing a jacket, I have to say, ‘How do I make a new jacket in a new silhouette? I am not making another black coat.’” - Jason Wu
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