Fashions Night Out Goes Digital

In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, U.S. and international editions of Vogue are coordinating evening extravaganzas in their respective world fashion capitals.

Starting now, you’ll be able to prepare your itinerary for the Lollapalooza of retail therapy—Fashion’s Night Out—wherever you are. Make a selection from the constantly updating alphabetical list of all the participating stores in New York (there are 800-plus) and you’ll get the shop’s address, phone number, and a brief description of the events and celebrity appearances taking place there on September 10, along with a link to a handy Google map. The best part? You won’t spend a penny for this convenience—it’s a free download from Apple’s App Store. Shop for good.

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